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	<title>2 Pennies Worth &#187; Logos</title>
	<atom:link href="http://2penniesworth.com/category/graphic-design/logos/feed/" rel="self" type="application/rss+xml" />
	<link>http://2penniesworth.com</link>
	<description>The Thoughts and Blog of Scott Saunders</description>
	<lastBuildDate>Mon, 30 Aug 2010 14:30:16 +0000</lastBuildDate>
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		<title>Karl Herbert: Pattern Bizcards</title>
		<link>http://2penniesworth.com/2010/06/13/karl-herbert-pattern-bizcards/</link>
		<comments>http://2penniesworth.com/2010/06/13/karl-herbert-pattern-bizcards/#comments</comments>
		<pubDate>Sun, 13 Jun 2010 20:18:54 +0000</pubDate>
		<dc:creator>design7</dc:creator>
				<category><![CDATA[Creative Inspiration]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Logos]]></category>

		<guid isPermaLink="false">http://2penniesworth.com/?p=819</guid>
		<description><![CDATA[
Time to give a shout out to another graphic designer out there.
In this case, my kudos go to Austin, TX-based designer, Karl Hebert. I first stumbled upon his work when I came across the business cards for Pattern Productions, an Austin-based television production company.  He created this while being on staff with Spoonbend.
What was nice [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-820" title="kherbert4" src="http://2penniesworth.com/wp-content/uploads/2010/06/kherbert4.jpg" alt="" width="712" height="490" /></p>
<p>Time to give a shout out to another graphic designer out there.</p>
<p>In this case, my kudos go to Austin, TX-based designer, <strong>Karl Hebert</strong>. I first stumbled upon his work when I came across the business cards for <a href="http://www.patternproductions.com">Pattern Productions</a>, an Austin-based television production company.  He created this while being on staff with Spoonbend.</p>
<p>What was nice about this logo and identity project was that the client had zero pre-conceived ideas for their logo.  They just liked the name &#8220;Pattern&#8221;.  So, Karl decided to pay homage to the days of TV test patterns and as you can see below, the result was a fantastic logo and even better concept for their business cards.</p>
<p>Karl now flies solo under the umbrella of <a href="http://goldlunchbox.com">Gold Lunchbox</a> and now works in France.</p>
<p>Keep up the great work Karl!</p>
<p><img class="alignnone size-full wp-image-821" title="kherbert1" src="http://2penniesworth.com/wp-content/uploads/2010/06/kherbert1.jpg" alt="" width="712" height="490" /></p>
<p><img class="alignnone size-full wp-image-822" title="kherbert2" src="http://2penniesworth.com/wp-content/uploads/2010/06/kherbert2.gif" alt="" width="712" height="490" /></p>
<p><img class="alignnone size-full wp-image-823" title="kherbert3" src="http://2penniesworth.com/wp-content/uploads/2010/06/kherbert3.jpg" alt="" width="712" height="490" /></p>
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		<item>
		<title>Graditude Logo</title>
		<link>http://2penniesworth.com/2010/05/17/graditude-logo/</link>
		<comments>http://2penniesworth.com/2010/05/17/graditude-logo/#comments</comments>
		<pubDate>Mon, 17 May 2010 23:31:55 +0000</pubDate>
		<dc:creator>design7</dc:creator>
				<category><![CDATA[Hot Off The Press]]></category>
		<category><![CDATA[Logos]]></category>

		<guid isPermaLink="false">http://2penniesworth.com/?p=722</guid>
		<description><![CDATA[Design 7 Studio was recently contracted by Robert Dillman from Tampa, Florida,  to develop a logo for his new start-up venture.  Graditude is a new social or community network that connects financial benefactors with collegiate students with a lot of potential that may not have the means to attend college.
For this logo, the concept of [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.design7studio.com">Design 7 Studio</a> was recently contracted by Robert Dillman from Tampa, Florida,  to develop a logo for his new start-up venture.  <strong>Graditude</strong> is a new social or community network that connects financial benefactors with collegiate students with a lot of potential that may not have the means to attend college.</p>
<p>For this logo, the concept of a classic Roman column helps to convey the foundation and stability that comes from the financial support as well as the prestige that was needed for this brand.  The tassel and grad cap on top of the column helps fuse the two elements and give this brand a very memorable and unique mark.</p>
<p><img class="alignnone size-full wp-image-723" title="logo_graditude" src="http://2penniesworth.com/wp-content/uploads/2010/05/logo_graditude.jpg" alt="" width="600" height="400" /></p>
]]></content:encoded>
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		<title>The Survivor Logo</title>
		<link>http://2penniesworth.com/2010/04/20/the-survivor-logo/</link>
		<comments>http://2penniesworth.com/2010/04/20/the-survivor-logo/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 19:53:08 +0000</pubDate>
		<dc:creator>design7</dc:creator>
				<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Hot Off The Press]]></category>
		<category><![CDATA[Logos]]></category>

		<guid isPermaLink="false">http://2penniesworth.com/?p=677</guid>
		<description><![CDATA[The Survivor is an upcoming charity fundraising event and Design 7 Studio was recently awarded the honor of branding the event.  The golf tournament will be held at the Ruby Hill Golf Club in Pleasanton, California on June 14, 2010.
The focus is to present &#8220;The Survivor&#8221; as a fundraising event that  celebrates individual perseverance [...]]]></description>
			<content:encoded><![CDATA[<p><strong>The Survivor</strong> is an upcoming charity fundraising event and <a href="http://www.design7studio.com">Design 7 Studio</a> was recently awarded the honor of branding the event.  The golf tournament will be held at the Ruby Hill Golf Club in Pleasanton, California on June 14, 2010.</p>
<p>The focus is to present &#8220;The Survivor&#8221; as a fundraising event that  celebrates individual perseverance over cancer and heart disease.  The  golf event is 100 holes played in one day by teams of 2 players.  The  participants are going to be  &#8220;Survivors&#8221; of the grueling event (100  holes in less than 10 hours) and they are actively supporting and  raising funds for Survivors of cancer and heart disease.</p>
<p>The event logo therefore needed embody the spirit of both cancer battle and heart disease, while conveying the sport of golf.</p>
<p>The result is below&#8230;</p>
<p><img class="alignnone size-full wp-image-678" title="logo_TheSurvivor" src="http://2penniesworth.com/wp-content/uploads/2010/04/logo_TheSurvivor.jpg" alt="" width="800" height="800" /></p>
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		<title>The Evolution of Sprite</title>
		<link>http://2penniesworth.com/2010/04/01/the-evolution-of-sprite/</link>
		<comments>http://2penniesworth.com/2010/04/01/the-evolution-of-sprite/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 19:03:02 +0000</pubDate>
		<dc:creator>design7</dc:creator>
				<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Logos]]></category>

		<guid isPermaLink="false">http://2penniesworth.com/?p=657</guid>
		<description><![CDATA[
As a graphic designer, I love seeing package design or logos  for products evolve over time.
Recently, Sprite received yet another facelift, and I think for the better. The can of &#8220;limone&#8221; has recently gotten an upgrade to not only its overall can graphics, but the logotype and the graphic for the lemon-lime fusion.
What I find [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" title="SpriteCan.jpg" src="http://2penniesworth.com/wp-content/uploads/2010/04/SpriteCan.jpg.jpg" alt="" width="264" height="480" /></p>
<p>As a graphic designer, I love seeing package design or logos  for products evolve over time.</p>
<p>Recently, Sprite received yet another facelift, and I think for the better. The can of &#8220;limone&#8221; has recently gotten an upgrade to not only its overall can graphics, but the logotype and the graphic for the lemon-lime fusion.</p>
<p>What I find refreshing (sorry for any puns) about this is the use of the lime and lemon to create an &#8220;S&#8221; within the graphic out of its negative space.</p>
<p>I also find the new logotype to be fresh and contemporary.</p>
<p>Thanks to <a href="http://printmag.com/Article/Sweet-New-Sprite-Logo">Steve Heller over at Print Magazine</a> for bringing this evolution to light as well as providing the visual illustration.</p>
<p>Below are all of previous iterations of Sprite:</p>
<p><img class="alignnone size-full wp-image-659" title="sprite 3" src="http://2penniesworth.com/wp-content/uploads/2010/04/sprite-3.jpg" alt="" width="404" height="768" /></p>
<p><img class="alignnone size-full wp-image-660" title="sprite2" src="http://2penniesworth.com/wp-content/uploads/2010/04/sprite2.jpg" alt="" width="359" height="648" /></p>
<p><img class="alignnone size-full wp-image-661" title="SPRITE ORIGINAL" src="http://2penniesworth.com/wp-content/uploads/2010/04/SPRITE-ORIGINAL.png" alt="" width="173" height="299" /></p>
]]></content:encoded>
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		<title>Bottle Rocket Logo: Michael Spitz</title>
		<link>http://2penniesworth.com/2010/03/19/bottle-rocket-logo-michael-spitz/</link>
		<comments>http://2penniesworth.com/2010/03/19/bottle-rocket-logo-michael-spitz/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 16:07:53 +0000</pubDate>
		<dc:creator>design7</dc:creator>
				<category><![CDATA[Creative Inspiration]]></category>
		<category><![CDATA[Logos]]></category>

		<guid isPermaLink="false">http://2penniesworth.com/?p=648</guid>
		<description><![CDATA[While I love promoting my own work, I also like to pass on to others what inspires me as a designer, and that includes exalting the great work of others that I come across.
I found this logo on a designer&#8217;s gallery site and instantly loved it.  The simplicity, which is so crucial in logo design, [...]]]></description>
			<content:encoded><![CDATA[<p>While I love promoting my own work, I also like to pass on to others what inspires me as a designer, and that includes exalting the great work of others that I come across.</p>
<p>I found this logo on a designer&#8217;s gallery site and instantly loved it.  The simplicity, which is so crucial in logo design, is found in not only the rendering, but in the creative solution of utilizing the positive and negative space of the two bottles.  Add the clever use of orange triangles and you have the rocket.  Simple yet powerfully creative and communicative.</p>
<p>This little work was done by <a href="http://www.michaelspitz.com/">Michael Spitz</a>, a graphic designer from Rijeka, Croatia.</p>
<p><img class="alignnone size-full wp-image-649" title="Bottle Rocket - Michael Spitz" src="http://2penniesworth.com/wp-content/uploads/2010/03/BOTTLE_ROCKET_-_CREATTICA5.png" alt="" width="600" height="480" /></p>
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		<title>Chicago Cutlery Logo</title>
		<link>http://2penniesworth.com/2010/03/14/chicago-cutlery-logo/</link>
		<comments>http://2penniesworth.com/2010/03/14/chicago-cutlery-logo/#comments</comments>
		<pubDate>Sun, 14 Mar 2010 18:45:05 +0000</pubDate>
		<dc:creator>design7</dc:creator>
				<category><![CDATA[Creative Inspiration]]></category>
		<category><![CDATA[Logos]]></category>

		<guid isPermaLink="false">http://2penniesworth.com/?p=617</guid>
		<description><![CDATA[One of the things I love about designing logos is the ability to take an existing logo and give it an extreme home-makeover. To find the areas where the logo is falling short of its objectives and then finding ways to better showcase or visually communicate what that company is all about.  I love [...]]]></description>
			<content:encoded><![CDATA[<p>One of the things I love about designing logos is the ability to take an existing logo and give it an extreme home-makeover. To find the areas where the logo is falling short of its objectives and then finding ways to better showcase or visually communicate what that company is all about.  I love the process, I love doing it, and I also love seeing <em>how others do it</em>.</p>
<p>When recently shopping for a new knife sharpener, I happened upon <strong>Chicago Cutlery</strong>. I was immediately taken back by its logo.  The shape, choice of typeface, and modern illustration of a knife not only conveyed it quality and materials, but (and I apologize for the pun) it just looked SHARP!<br />
<img title="chicago-cutlery-logo" src="http://2penniesworth.com/wp-content/uploads/2010/03/chicago-cutlery-logo.jpg" alt="" width="600" height="421" /></p>
<p>When I decided to identify it on my blog as a logo worth noting, I stumbled upon the agency responsible for its makeover as well as noting that its package design is equally deserving praise and that it was awarded a Pentaward Silver for its excellence.</p>
<p><img class="alignright size-full wp-image-619" title="ChicagoCutlery_old" src="http://2penniesworth.com/wp-content/uploads/2010/03/ChicagoCutlery_old.jpg" alt="" width="200" height="134" /><a href="http://www.brand-image.com/en/">Lago (USA)</a> is the agency that took Chicago Cutlery&#8217;s previous brand <em>(pictured right)</em> and, in my opinion, created a new logo for them that really is a cut above the competition (again, I apologize for the pun).</p>
<p>The award-winning packaging is clean and modern and I love how they incorporated actual food into the packaging as it helps to reinforce to the consumer how the product is used (which you may think doesn&#8217;t need visual explanation but helps unconsciously relate to the consumer).</p>
<p>Kudos Lago!</p>
<p><img class="alignnone size-full wp-image-620" title="chicago-cutlery-silver-copy" src="http://2penniesworth.com/wp-content/uploads/2010/03/chicago-cutlery-silver-copy.png" alt="" width="400" height="302" /></p>
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		<title>Masa Institute Logo</title>
		<link>http://2penniesworth.com/2009/11/19/masa-institute-logo/</link>
		<comments>http://2penniesworth.com/2009/11/19/masa-institute-logo/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 22:14:09 +0000</pubDate>
		<dc:creator>design7</dc:creator>
				<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Logos]]></category>

		<guid isPermaLink="false">http://2penniesworth.com/?p=260</guid>
		<description><![CDATA[Here is an award winning logo was created for the Masa Institute by Imaginaria Creative &#8211; a Texas-based design firm. The Masa Institute is an experimental gourmet research lab dedicated to creating new ideas for the use of corn flour.
The simplicity and bold line-work of this logo is why I just LOVE it!
Great job guys&#8230;

]]></description>
			<content:encoded><![CDATA[<p>Here is an award winning logo was created for the Masa Institute by <a href="http://imaginariacreative.com" target="_blank">Imaginaria Creative</a> &#8211; a Texas-based design firm. The Masa Institute is an experimental gourmet research lab dedicated to creating new ideas for the use of corn flour.</p>
<p>The simplicity and bold line-work of this logo is why I just LOVE it!</p>
<p>Great job guys&#8230;</p>
<div><img class="alignnone size-full wp-image-261" title="masainst_logo_1" src="http://2penniesworth.com/wp-content/uploads/2009/11/masainst_logo_1.jpg" alt="masainst_logo_1" width="807" height="419" /></div>
]]></content:encoded>
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		<title>Veer Grande Contest: The Winner</title>
		<link>http://2penniesworth.com/2009/11/18/veer-grande-contest-the-winner/</link>
		<comments>http://2penniesworth.com/2009/11/18/veer-grande-contest-the-winner/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 19:38:22 +0000</pubDate>
		<dc:creator>design7</dc:creator>
				<category><![CDATA[Creative Inspiration]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Logos]]></category>
		<category><![CDATA[Photography]]></category>

		<guid isPermaLink="false">http://2penniesworth.com/?p=257</guid>
		<description><![CDATA[As you saw from my previous post, I entered 5 entries into Veer&#8217;s contest of having to re-create their logo without using a computer (no digital manipulation).
The winner turned out to be J.D. Busche from Texas and in my opinion blew the competition out of the water.  His entry outshined in creativity that of [...]]]></description>
			<content:encoded><![CDATA[<p>As you saw from my previous post, I entered 5 entries into Veer&#8217;s contest of having to re-create their logo without using a computer (no digital manipulation).</p>
<p>The winner turned out to be J.D. Busche from Texas and in my opinion blew the competition out of the water.  His entry outshined in creativity that of my entries and the other 1,000+ entries in this national competition.</p>
<p>Below is the winning photo&#8230;</p>
<div><img class="alignnone size-full wp-image-258" title="jdbusch" src="http://2penniesworth.com/wp-content/uploads/2009/11/jdbusch.png" alt="jdbusch" width="460" height="460" /></div>
<p>Now if you are still thinking, what is the big deal, or what in the heck am I looking at, then take a look at the video J.D. also submitted to help explain his entry. WOW&#8230;</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="300" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=7458241&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="300" src="http://vimeo.com/moogaloop.swf?clip_id=7458241&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://vimeo.com/7458241">Veer Contest Submission</a> from <a href="http://vimeo.com/user248982">J.D.</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
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		<title>Veer Logo Contest: Entries</title>
		<link>http://2penniesworth.com/2009/11/11/veer-logo-contest-entries/</link>
		<comments>http://2penniesworth.com/2009/11/11/veer-logo-contest-entries/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 17:44:35 +0000</pubDate>
		<dc:creator>design7</dc:creator>
				<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Logos]]></category>

		<guid isPermaLink="false">http://2penniesworth.com/?p=241</guid>
		<description><![CDATA[If you didn&#8217;t know, Veer is a website for graphic designers that sells digital fonts, stock images, designer-centric merchandise, as well as a couple blog sites tailored to the design community.

Recently, they ran a contest where a non-digitally enhanced photo was to be entered that re-created their logo.  The entry could be sculpted, created, [...]]]></description>
			<content:encoded><![CDATA[<p>If you didn&#8217;t know, <a href="http://www.veer.com" target="_blank">Veer</a> is a website for graphic designers that sells digital fonts, stock images, designer-centric merchandise, as well as a couple blog sites tailored to the design community.</p>
<p><img class="alignright size-full wp-image-242" style="margin: 0 0 10px 10px;" title="veer_logo" src="http://2penniesworth.com/wp-content/uploads/2009/11/veer_logo.jpg" alt="veer_logo" width="278" height="208" /></p>
<p>Recently, they ran a contest where a non-digitally enhanced photo was to be entered that re-created their logo.  The entry could be sculpted, created, manufactured, whatever&#8230;. Just not created or composited using the computer.</p>
<p>The grand prize was about a new MacBook Pro, CS4 software, an entire library of fonts, and other merchandise that came to almost $8000 worth of prizes.  In the end, over 1000 people entered and the results were amazing.  Alas, my entries did not win, but I wanted to share with you my own entries.</p>
<h2>My Entries</h2>
<div><img class="alignnone size-full wp-image-244" title="IMG_3072" src="http://2penniesworth.com/wp-content/uploads/2009/11/IMG_3072.jpg" alt="IMG_3072" width="800" height="533" /></div>
<div><img class="alignnone size-full wp-image-246" title="IMG_3106" src="http://2penniesworth.com/wp-content/uploads/2009/11/IMG_3106.jpg" alt="IMG_3106" width="800" height="533" /></div>
<div><img class="alignnone size-full wp-image-247" title="IMG_3057" src="http://2penniesworth.com/wp-content/uploads/2009/11/IMG_3057.jpg" alt="IMG_3057" width="800" height="533" /></div>
<div><img class="alignnone size-full wp-image-248" title="IMG_3084" src="http://2penniesworth.com/wp-content/uploads/2009/11/IMG_3084.jpg" alt="IMG_3084" width="800" height="490" /></div>
<div><img class="alignnone size-full wp-image-249" title="IMG_3085" src="http://2penniesworth.com/wp-content/uploads/2009/11/IMG_3085.jpg" alt="IMG_3085" width="800" height="533" /></div>
<div><img class="alignnone size-full wp-image-251" title="IMG_3091" src="http://2penniesworth.com/wp-content/uploads/2009/11/IMG_3091.jpg" alt="IMG_3091" width="800" height="533" /></div>
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		<title>Logo Design: NASA&#8217;s 50th Anniversary</title>
		<link>http://2penniesworth.com/2008/12/10/logo-design-nasas-50th-anniversary/</link>
		<comments>http://2penniesworth.com/2008/12/10/logo-design-nasas-50th-anniversary/#comments</comments>
		<pubDate>Wed, 10 Dec 2008 16:55:31 +0000</pubDate>
		<dc:creator>design7</dc:creator>
				<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Logos]]></category>

		<guid isPermaLink="false">http://2penniesworth.com/?p=56</guid>
		<description><![CDATA[I am not sure why this flew under my radar last year, but when NASA hit is golden anniversary, it contracted with Crabtree + Company, a Virginia marketing agency, to develop and design their commemorative logo and materials.
Having designed a few anniversary logos myself, I really appreciated their fresh approach to designing the &#8220;50&#8243; in [...]]]></description>
			<content:encoded><![CDATA[<p>I am not sure why this flew under my radar last year, but when NASA hit is golden anniversary, it contracted with <a href="http://www.crabtreecompany.com/" target="_blank">Crabtree + Company</a>, a Virginia marketing agency, to develop and design their commemorative logo and materials.</p>
<p>Having designed a few anniversary logos myself, I really appreciated their fresh approach to designing the &#8220;50&#8243; in such a way as to incorporate the Hubble Space Telescope image of the “grand design” spiral galaxy M81 located 11.6 million light years away in the constellation Ursa Major..  The use of <a href="http://www.linotype.com/1266/neuehelvetica-family.html?gclid=CM-XxpTBtpcCFRs-awod43oojA" target="_blank">Helvetica Neue</a> for the &#8220;5&#8243; nicely complements this planetary visage.</p>
<p><img class="alignnone size-full wp-image-452" title="nasa_50th_logo" src="http://2penniesworth.com/wp-content/uploads/2008/12/nasa_50th_logo1.jpg" alt="" width="450" height="615" /></p>
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