“Lasinen Lapsuus” is Finnish for “Glass Childhood“.  This print ad campaign, designed and created by Euro RSCG Helsinki is for the purpose of educating the public. The Fragile Childhood activity has begun in 1986 and has been established as a well-known form of activity in Finland. Its goal is to help children who suffer from parental alcohol misuse.

As quoted by someone who was effected by the project:

I was shocked to hear that after only a couple of drinks my child doesn’t know me anymore. In my own eyes I’m just starting to be tipsy, but Niko thinks I’ve become another person. Mama is gone and he’s left alone.

The brilliant simplicity of this ad lies in its striking image and simple copy and its minimalist approach in its design.

Very inspirational!

I recently came across a blog entry from designer Jon Klassen about his collaboration with Studio AKA on their Winter Olympics ad for the BBC.

What makes this ad truly remarkable and stand out is the approach.  Wonderfully dark and dangerous animation fills the screen in stark comparison to the usual colorful flare used to advertise the Olympic games.  The musical score, the storyboard, and the animation style all lend to give a strong marketing plug that takes a different and refreshing approach.

I just love stumbling across creative genius and letting it inspire me.

I love nothing more than when the power of creative minds can be utilized for the greater good of mankind or for social awareness.

This is where the San Francisco-based design agency Altitude steps in. Charged with creating an awareness campaign for the areas thriving homeless population, Brian Singer and Altitude came up with a very simple campaign that draws the attention of passersby and causes them to see that for so many people, the streets are their home.

These “posters” were created out of actual found cardboard, hand-stitched typography, and literally posted in areas most frequented by the homeless.

The end result is profoundly moving and draws compassion, empathy, and forces to see the homeless plight in a new way. Hats off guys!

I am not sure of as to the original creator and it is foreign with subtitles, but this video appears to be an advertisement for bringing religion back into our public schools.

While being a very controversial subject in itself, I thought that the content of the ad was very thought provoking. Very insightful and I can’t believe it was all directly quoted by Albert Einstein himself.

As the video states at the end, “Religion is Knowledge too.”

Below is the alphabet displayed, along with samples of print advertising that went with the campaign.

A friend sent me the link to this YouTube video, and I had quite a laugh. This is for anyone who has ever been in the marketing industry, graphic design industry, or any agency for that matter. If you are on the business side of things and have to deal with clients, their expectations, and their budgets – this video is for you.

Enjoy… I especially love the very last line.