Design 7 Studio was recently hired by Erich Orris based out of Rapid City, South Dakota with an interesting project:  To design the logo for a new establishment called “The Cigar Bar”.  The client described the vision for the bar…

A customer walks into a somewhat dark and slightly smoky environment, rich chocolate leather sofas are set up all around down a narrow long room.  Animal furs are on the floor and over couches with African masks staring down at you and paintings lit up along the walls.  The bar is very industrial with an over-sized tap head.  Products available are many cigars from high to low end, mass market to boutique.  Fine Wines, and specialty imported beers from small Franconian and Belgian brewers.  Bands that are playing are mostly Blues and Jazz.  Food is not really themed in one direction.”

Elegant and refined, the logo was needed to be simple enough to just have b/w execution (from being embossed on appetizer menus to a simple reproduction on black polos shirts) yet needed to convey exclusivity and sophistication.  Drawing its inspiration from the swerving curls and flowing contours of cigar smoke and the unique shape of old cigar labels, the logo was crafted out to properly convey the client’s vision for the bar as well as appeal to the varied clientele that would enter its doors.