I stumbled upon this print ad and had to share.

“Lasinen Lapsuus” is Finnish for “Glass Childhood“.  This print ad campaign, designed and created by Euro RSCG Helsinki is for the purpose of educating the public. The Fragile Childhood activity has begun in 1986 and has been established as a well-known form of activity in Finland. Its goal is to help children who suffer from parental alcohol misuse.

As quoted by someone who was effected by the project:

I was shocked to hear that after only a couple of drinks my child doesn’t know me anymore. In my own eyes I’m just starting to be tipsy, but Niko thinks I’ve become another person. Mama is gone and he’s left alone.

The brilliant simplicity of this ad lies in its striking image and simple copy and its minimalist approach in its design.

Very inspirational!