As a graphic designer, I love seeing package design or logos  for products evolve over time.

Recently, Sprite received yet another facelift, and I think for the better. The can of “limone” has recently gotten an upgrade to not only its overall can graphics, but the logotype and the graphic for the lemon-lime fusion.

What I find refreshing (sorry for any puns) about this is the use of the lime and lemon to create an “S” within the graphic out of its negative space.

I also find the new logotype to be fresh and contemporary.

Thanks to Steve Heller over at Print Magazine for bringing this evolution to light as well as providing the visual illustration.

Below are all of previous iterations of Sprite: