There is a now common web-term referred to the “page fold”.

This is the line on a web-page where the typical browser window cuts off the content at the bottom. When designing elements or content that you want to be prominent to the viewer, it is referred to as desiring it to be “above the page fold”.

What is funny is that we are a people that have come to ignore the page fold. We are so used to scrolling that it has become second nature. We scroll through lengthy emails when a friend or family-member has forwarded a forwarded email that was forwarded by 100 other people just so we can get to the content that was forwarded. We scroll our handhelds, our iPods, our iPhones, and our trackpads.

So what’s the big deal anyway? The fact that people are so concerned with the “page-fold” of a website is ridiculous if you ask me. It is a WEB-PAGE. It’s okay if it is a quarter-mile long. That is what gives it certain benefits over the confines of paper.

So what a joy it was to come across There Is No Page-Fold. A website that simply exists to poke fun of people’s aversion to having to scroll and those that preach the page-fold.