Movies and logos… what could be better.
I came across this post on Neatorama and thought I would share it.

Paramount Pictures Corporation was founded in 1912 as Famous Players Film Company by Adolph Zukor, and the theater moguls the Frohman brothers, Daniel and Charles.

The Paramount “Majestic Mountain” logo was first drawn as a doodle by W.W. Hodkinson during a meeting with Zukor, based on the Ben Lomond Mountain from his childhood in Utah (the live action logo made later is probably Peru’s Artesonraju). It is the oldest surviving Hollywood film logo.

The original logo has 24 stars, which symbolized Paramount’s then 24 contracted movie stars (it’s now 22 stars, though no one could tell me why they reduced the number of stars). The original matte painting has also been replaced with a computer generated mountain and stars.